ð Share this article Files Reveal Jeffrey Epstein's Efforts to Repair His Reputation After Legal Admission Recently released records show that the financier and his aides strived to suppress negative media coverage and restore his reputation in the years after his 2008 court guilty plea to Florida charges of solicitation of prostitution including a underage individual. Organized Image Repair Campaign The documents, among numerous documents disclosed by Republican members of the government panel, feature electronic correspondence and memos that show a coordinated strategy to manipulate online search results and journalists, and restore Epstein's reputation. Digital Reputation Control Efforts In December 2010, Epstein, who had been let out from custody in July 2009, exchanged a sequence of emails with Al Seckel, referred to as an eccentric individual who seemed to be aiding oversee Epstein's online reputation. "The google page is poor," Epstein wrote on 11 December. "Following September when you informed me you believed it would take around twenty thousand to fix and hopefully in time for November 1, then a further 10,000, and yet another 10,000 and your messages about how you are all about success." Seckel provided Epstein captures of the first page of Google search results for Epstein's name, telling the businessman that a certain news article was gone from the results, and that "additional stories, such as the prominent Huffington Post, are going to be pushed off." Online Encyclopedia Changes Seckel also asserted that "negative suggested search engine terms that appeared automated when you searched your identity" had similarly been taken down. In the email, Seckel emphasized what he termed an "important victory" when it involved Epstein's Wikipedia profile. "Page headings do not include convicted sex offender or pedophile," he said, "instead, Foundation work, his foundation, Promotion of Scientists." "online biography currently is relatively mild," he claimed, noting that "negative information has been muted" and pushed to the end. "We hacked the page to swap the mug shot and description, and now has an completely new photo and caption," he stated. "This was a significant success." Journalistic Influence Attempts The files further indicate associates engaging in efforts to control journalistic attention. In spring 2011, a Manhattan PR professional corresponded to Epstein saying that a news reporter was working on a feature about him, concentrating on Epstein's "comeback in NYC after your earlier difficulties." "In the event that you work with me I feel confident that I can positively affect this story on your behalf," the PR professional wrote. "That does not mean I can dictate it entirely or that they would include past difficulties. However, I can promise you that the feature will be even-handed and that your viewpoint will be presented effectively." The communications expert proposed organizing meetings with contacts who "witnessed the beneficial activities that you have done in commerce, technology, and charity." PR Plan A June 2011 memo from a public relations firm, entitled "Issues of Reputation", is shown to have been prepared for Epstein and details a strategy to improve his public persona. The document recommends reducing any references in the gossip media, reestablishing "your profile" in specific media, policy and philanthropic communities, establishing "you as a pioneering support of science and technology" and suggests conducting "an regular function which unites your business and charitable endeavors." Online Optimization The company additionally recommended a "clean-up" of online visibility on "each primary search engines where your identity is part of a internet query", characterizing it as an "urgent priority." The company additionally recommended connecting with "leading publishers and journalists", specifically "respected financial and economic reporters." Further Reputation Restoration Strategies In July 2011, Epstein emailed a well-known PR professional urging her to reach out to a media executive to engage a major publication to look into issues related to one of Epstein's primary accusers. In the message, Epstein wrote that the media executive "ought to champion the risks of incorrect accusations" and "assign a reporter or reporters to look into" the individual. "Certain influential groups would appreciate it," he added. The PR professional replied that "if you edit your last message in clearer wording (and so I have a improved understanding) I can share and forward it." Epstein answered with a revised version. In a subsequent statement, the PR professional informed journalists that she never shared Epstein's revised message and had "no motivation to reach out to" the influential figure. "That was absurd for him to think that I would engage in his idiotic nefarious affairs and jeopardize my positive connection," the communications expert commented, explaining that she had a business connection with the influential figure. The communications expert further portrayed Epstein as "completely delusional" and operating in his "own illusion of a reality that revolved around him as he always thought he was the {